In the late 30s and 40s, he and his wife, Margaret, journeyed to every one of the 48 contiguous states on a Harley® bike. In 1949, he moved his family and business to a newly-built location in Souderton, PA, on what was then Route 309; a well-traveled federal road between Philadelphia and Allentown. Additions to building in 1954, 1975, 1990, and 1998 and the adding of a second Designer Store renovation with three extensive exterior modifications completed the existing original structure.

In 1978, he passed away, leaving the business to Frank Dean, Jr. who has been working there since 1971 and took over management in 1978.

"Bud" Dean took the dealership to a new level, having supervised the expansion of the physical location from 1975 to present and surviving the hard times of the early 1980s. In 1997, Dean's celebrated 50 years of service to and for Harley-Davidson, and two generations of loyalty to one brand.

In 2002, as Harley-Davidson was gearing up for their 2003, 100 year celebration, Dean's planned their next evolution. Having outgrown their current location, they purchased, remodeled and expanded an existing building on Route 152 in Sellersville, PA and had their Grand Opening in November of 2004.

With the introduction of the 2007 Harley-Davidson® models, Dean's will be starting a year-long celebration of their 60th year in business.